FINEHEARTH is a global gallery suited for artworks, mostly paintings and sculptures, by world leading Artists.
Owned by mother-company SmartArt Iniziative d'Arte and established by Gian Piero Alpa, FINEHEARTH is structured around its innovative proprietary digital platform, combining thereby the far-reaching capabilities of modern technologies with the solid tradition-rooted comfort of physical venues. As a result, the experience offered by FINEHEARTH is probably unmatched by any other Gallery around.
At the forefront of technology innovation, FINEHEARTH leverages the vast array of capabilities of Generative Artificial Intelligence, Extended Reality and Pattern Recognition to offer a deeper and more pervasive approach to Arts, Artists and artworks. Its on-line viewing rooms populated with AI-Assistants hand guide guests into all the possible corners of a fulfilling experience, covering the diverse aspects of the interpretation and the evaluation of an Artist or an artwork.
The activity of FINEHEARTH revolves around the presentation of Exhibitions of works by historical Artists, very often tailored around their less known and less acclaimed activities. FINEHEARTH is also proud of presenting superb, although less popular, Artists or Themes or Artistic Movements, offering to its clients the access to works of the highest value otherwise difficult to find on the market.
Benefitting from the resources and the activities of its mother-company and leveraging its vast network, FINEHEARTH offer to its clients a value proposition probably unmatched on the today’s Art market. The menu of features includes the development of on-line/on-site cultural programming and events with Artists and scholarly Art Professional, as well as the FINEHEARTH ACADEMY, a section of the digital platform dedicated to the Art and Science of Art Collecting, gathering experiences and contributions from some of the best-known Art Collectors.
FINEHEARTH adheres to the Ethical Code of Practice for Business.